Marketing from your web site has become by far the most dollar-efficient method of advertising available in the business world today.

But that is all it is. Web site marketing is simply another form of advertising.

That’s why at Guaranteed Webs we’re considered true ‘stand-outs’ in the field of web site marketing.

Because with 10 years’ experience in web sites and the internet, we know how all that works . . .

But with 30 years experience in real world advertising, we also know what to put in your marketing campaigns.

Whether you’re selling from your web site, or from the Yellow Pages, or your local newspaper, we know what will work best for you. We’ve got the runs on the board. We’ve got the satisfied clients. We’ve got what you need when it comes to all forms of marketing and advertising.

Having said that, there are three main components in web site marketing. The most powerful and cost effective is first, followed by the two expensive options.

Successful web site marketing is about much more than attracting visitors to your site through search engine strategies.

The most effective way to sell is to attract targeted prospects to your web site through a successful “marriage” of your real-world and web-world marketing strategies.

Our integrated marketing campaigns make sure this happens for you in the best possible way. In fact many of our strategies mean you can actually cut back on your real world marketing because of your web-world marketing component.

One of our clients when we were in Northern New South Wales was a butcher who spent on average $280 per week in the local newspaper, the Byron News (which, incidentally, we started in 1972 and sold in 1993).

Years later in 1998 we met up with Bud the Butcher as he was known, and told him about web sites and our “new” web site marketing. We developed him a web site that included a weekly specials page. Every week his clients could visit his site, print out the specials page and bring it in with them when they did the weekly meat shopping.

In return, he would give them a free kilo of sausages or mince or steakettes . . . or whatever else he had in surplus, that he wanted to get rid of.

Within 4 weeks he had halved the size of his newspaper advertisement, yet enjoyed a 34% increase in business, as new customers saw his website and began taking part in the promotion. That’s $7208 a year just in advertising savings!

How would you like similar success for yourself?

It costs nothing to talk – so give us a call or contact us through our site. You’ll soon see when it comes to web site marketing and real-world marketing, that we know what we’re doing. You’ll soon see what a difference experience can make to your bottom line.

I know it’s hard to imagine a world without that big book(s) in your drawer, and I know that sometimes it occasionally still works for finding a local service, like a plumber.  Or a roofer.  Or a jumpy-house for your daughter’s birthday.

Or does it?

Local Search from Google, Yahoo and MSN (now known as Bing for some reason) will replace the yellow pages, because they’ve all gotten better.

Way better.

Better at presenting all the tradesmen in your area, instead of a random few.  Better at displaying all the florists, photographers, estate agents — you name it, it’ll land in Google.

In the past local search has fallen-short because we’re not getting the results we want

. . . so we used to turn to the big yellow book.

But the advertising revenue is too great for the search industry to ignore, so local results are becoming more relevant, more useful, and they have become the search method of choice.

Where is the local-search opportunity for your business?  If you deliver a product or service within a specific regional area you still have time to beat the competition.  How?

1. Build a clear, smart, professional website.

2. Optimize it (ie search engine optimization, or SEO) for specific, local keyword searches.

There are two simple equations to bear in mind.

No Website = No Top 10 in Google = No chance

AND

No SEO = No Top 10 in Google = No Chance

(SEO is what I do for a website to make it show up Top 10 in Google when someone searches for something).

Here’s the big news: As at July 7, 2009, nearly 90% of people used Google to find what they wanted.  Another 5% used MSN (now called Bing) and Yahoo and the littlies got the rest.

How keywords and Google search affect your business income.

Let’s say you have a carpet business, and you’re in the Gold Coast. (There are 105 retail carpet businesses on the Gold Coast as at July 2009).

People searching for anything carpet will use terms like cheap carpet or quality carpet, or discount carpet. They’re called keywords, or key phrases.

NOTE: If you haven’t got a web page landing Top 10 in Google, the people using Google will only see your competition.

And if you haven’t even got a website, you’ve missed out on the lot.

All those searches in Google. All those chances to get new customers.

All that money . . .

Sourced from hitwise.com.au

Just showing up in Google’s “Local Results” is not enough to win the business.

Did you know when someone from let’s say Ashmore, searches for carpet they mostly also type in where they live??They instinctively search for someone near them. So they’ll search for discount carpet runaway bay or carpetlayers ashmore.

So even if someone gets the Gold Coast tag, you can still win by getting something a little closer to home, like best carpet deals nerang

And a one-page website created by your mate’s nephew’s son who’s at Uni is not going differentiate you from the other guys.

Local search is the biggest opportunity for small business on the web.

And THAT ladies and gentlemen is why yellow pages are a thing of the past. They cost too much, they encourage you to pay big money to get tyre kickers, and you can’t change your ad for 12 months. With a website you can change your content almost at will.

1. Let’s say you run a little 10 cm x 3 column ad each week. It’ll be costing you around $2000 a month.  That’s around two grand a month, to hopefully reach the 120 or 200 people who might be looking for your carpet products and services that week.
2. Your ad this week won’t reach people who decide to do their carpet in three month’s time, or next year, so you have to run your ad every week to make sure you have all your bases covered.
3. How about if you cut the size of your ad in half? I can hear the cries:?You won’t be able to fit all your advertising in an ad half the size, right?

Wrong. You only need a smart headline to get their attention, maybe a photo, your logo and contact details . . . invite them to call you if they want to speak with you personally, and most importantly of all – invite them to your website.

Your 24 hours-a-day, 7 days-a-week website. In full colour. With all the bells and whistles. And with interactivity.

You can actually serve your customers while you’re asleep. You can show them your wares. Or they can check you out from the comfort of their own home, when it suits them.

With your advertising now cut to only $1000, you can really afford a great website. Grab your share of Top 10 in Google and get more business through your door.

No matter what’s the size of your advertising spend, I guarantee I can work out a solution for you and your business.

Hey, and don’t think I’ve got a dirty on weekly newspapers. I don’t. I owned the Byron News for years, before the internet was invented, and back then it was the best value advertising anyone could get for miles around.

But things have changed. The web has it all now, for much, much less money that print advertising costs.

I have a young mate, typical of today’s under 35 generation, who claims, and I quote,  “The only time I ever look at a newspaper is when I pay for my petrol at the servo. And that’s only the cover!”

Speaks volumes, doesn’t it?

Need to find out more about cutting your advertising to get more customers? Contact John here or call/sms 0414 955 743

THAT curse word that reflexively comes out when you stub your toe could actually make it easier to bear the throbbing pain, a new study suggests.

Swearing is a common response to pain, but no previous research has connected the uttering of an expletive to the actual physical experience of pain.

"Swearing has been around for centuries and is an almost universal human linguistic phenomenon," said Richard Stephens of Keele University in England and one of the authors of the new study. "It taps into emotional brain centers and appears to arise in the right brain, whereas most language production occurs in the left cerebral hemisphere of the brain."

Stephens and his fellow Keele researchers John Atkins and Andrew Kingston sought to test how swearing would affect an individual’s tolerance to pain. Because swearing often has an exaggerating effect that can overstate the severity of pain, the team thought that swearing would lessen a person’s tolerance.

As it turned out, the opposite seems to be true.

The researchers enlisted 64 undergraduate volunteers and had them submerge their hand in a tub of ice water for as long as possible while repeating a swear word of their choice. The experiment was then repeated with the volunteer repeating a more common word that they would use to describe a table.

Contrary to what the researcher expected, the volunteers kept their hands submerged longer while repeating the swear word.

The researchers think that the increase in pain tolerance occurs because swearing triggers the body’s natural "fight-or-flight" response. Stephens and his colleagues suggest that swearing may increase aggression (seen in accelerated heart rates), which downplays weakness to appear stronger or more macho.

"Our research shows one potential reason why swearing developed and why it persists," Stephens said.

The results of the study are detailed in the Aug. 5 issue of the journal NeuroReport.